Recognizing the Psychology of Gamers: The FreeFire Case 

By | October 9, 2024
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In 2017, the battle royale game app Free Fire from Garena was made available. With over 500 million users globally, the game became the most downloaded mobile game of 2019. We chose to use Pivony to examine the game’s Google Play comments because of its popularity.

We shall learn more about the game’s user experience in this blog, including important elements that influence players’ contentment as opposed to their rage and irritation.

With almost 8 million recorded events every day, we discovered a lot of fascinating information. But wait a moment as we quickly review the facts. Gamers on Android often post their responses on the Play Store. 780,000 players have posted nearly a million evaluations in a single month.

Dealing with such a vast volume of free-text data makes it nearly hard to derive insights about what players desire.

Dealing with such a vast volume of free-text data makes it nearly hard to derive insights about what players desire. Examining the entire figures is one of the common errors made by gaming firms. For example, we see that just one-third of the players who criticize are also the ones who give appreciation. It sounds good, and everybody may imagine that the game is flawless. However, we discovered that a large number of users are dissatisfied with the game’s internal dynamics. Although you cannot please everyone, you may listen to them and behave in ways that you believe to be correct. Let’s have a deeper look.

Monetary Expectations

There are a lot of subjects, but we would want to highlight the ones that interest us the most. First, we would want to discuss “Monetary Expectations.” Regarding this topic, players frequently offer fresh ideas to the Garena team (FreeFire’s developer) about how to make the game more enjoyable.

We find that 224 players are gently asking for additional events as a tactic to get more diamonds when we filter the Intent to include just suggestions and the sentiment to include only positive evaluations. They long for the times when there were more activities.

Unbalanced Characters

We discussed the financial expectations. Let’s move on to another fascinating subject that illustrates FreeFire’s balancing issue. Wukong and Chrono skills. We see that the characters’ dominance leads to an imbalance in the game.

It goes without saying that these characters depress gamers. The fact that this subject has an average rating of just 2.7 out of 5 is hardly unexpected.

People aren’t thrilled, are they? Perhaps Garena is doing this on purpose to boost the game’s economics. Since we are not members of the Garena Strategy team, we are unable to know. Here, we aim to demonstrate how simple it is to identify the main elements influencing the game experience using Pivony.

There are many other interesting controversial topics as well, Skins&Guns for example. Again, it’s about the FreeFire Game Economy. People are upset with the limitations they have as a free user.

Zombie Invasion Mode

Some players remove this game and vote down points because they want the zombie invasion mode that was previously available to return.

The game has established a shared platform with the anime series One Punch Man and Attack on Titan. Even if some viewers dislike it, half of them are happy with it and anticipated this kind of news.

We discovered that 9295 individuals have reviewed the game due to its “bugs.” Additionally, these unfavorable reviews caused the game’s GooglePlay rating to drop from 3.01 to 5.

By providing its users with a competitive atmosphere, FreeFire generates a gaming experience, as the comments demonstrate. 

Our user-friendly platform has highlighted Free Fire’s shortcomings, which any rival may utilize to improve or develop his game with a lower churn rate and a higher retention rate.

Even for non-experts, Pivony makes it quite easy to get these insights.

You may see the discussions without a Pivony account by clicking the link below. You may examine your rivals’ advantages and disadvantages, review your game plan, and generate fresh concepts for revenue generation and user retention by registering. Want to make advantage of the mobile potential even more?

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